Blog
The Rise of Voice Search in India: From Our Parents to Newborns
Our moms are fully embracing voice search. Whether it’s “halke bukhar ka gharelu nuskha” or “aaj ka mausam”, they simply speak into their phones—in Hindi—and get instant answers. No typing, no fuss. Language is no longer a barrier, and voice search...
A throwback: Trends heating up the social media
It's April already and do you also feel how fast the time is moving? But you all should agree that 2025 started with major insta trends. From nostalgic throwbacks to cutting-edge AI visuals, platforms like Instagram, YouTube Shorts, X were packed...
What Would Digital Marketing Look Like in the Middle Ages?
Visualize knights browsing scrolls rather than reels, and merchants operating medieval "ad campaigns" in the marketplace. If the Middle Ages had digital marketing, it would have been an intriguing mix of genius and mayhem. Instead of Instagram...
How People Are Using Twitter as a Search Engine & Why It Matters
Twitter is no longer merely a real-time conversation platform — it's becoming a force to be reckoned with as a search engine. Individuals are using Twitter more and more to search for live feeds, specialized opinions, trending, and genuine...
HCU Land Dispute: Protests, Legal Battles, and the Fight for Conservation
The University of Hyderabad (UoH) is now in the midst of a major controversy over a 400-acre land tract in Kancha Gachibowli, which is bordering its own campus. The Telangana government has announced plans to integrate the plot of land into an IT...
How Secret Codes in Marketing Create Cult-Like Followings
In marketing, secret codes have proven to be a potent tool to foster loyalty and generate cult-like followings. These "codes" can be anything from special offers, limited-edition items, or even insider jargon that makes consumers feel part of an...