Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It...

Made in a factory, used in our hands and thrown straight in the dump after. That’s how the linear economy goes. The life of any product. Only one way, left to waste in the dump in the end. That brings us to the circular economy, where we can minimize waste, and...

Have you played the kalki game? Games are something almost everyone lovessss!  Can you imagine the reach it has? See how the kalki game was built to engage the audience and keep the movie running in their mind as long as they play the game? Or another simple...

Any relationship stands strong with genuinity, trust, respect and loyalty, agree? So the same goes for the relationship between a brand and its customers! Imagine how happy someone feels, when their efforts are recognized and appreciated. What if you express...

When it comes to social media metrics, knowing which data are important will help you fine-tune your digital approach. Assume you are meeting up with an old friend over tea. They start explaining to you about their social media efforts—tons of likes and views, but...

Music!! It’s therapy! It takes you into a whole different world.  It either takes you through memories or heals you from them, it can make you concentrate or it can get your mind off of things. Music is magic ain’t it? A beat, or a tune, or a rhythm, or a song!...

It's a whole new era of cinema, isn’t it? And it didn't start now, it began in the lockdown! Watching a movie in a theater holds a whole different vibe! But thanks to lockdown everyone is buried in phones. This pulled OTT into light!  The future of cinema is under...

Anything you do for the greater good will always result in the best. Of course not immediately but definitely in its own time. When your business can align its brand marketing efforts, its core values and mission with social and environmental causes, that’s what we...

The world is full of diversity. People of different views, perspectives, flaws, disabilities, and specific preferences.  There may be so many categories of audiences, different niches. Different religions, income groups, genders and different appearances! Not every...

“Dad! Everyone in my class has a bicycle! Why don't you buy me one?” Heard of a similar dialogue before?  Ever since generations, people are used to being influenced by those around them. It’s like when a group of people come up with an opinion, even that one...