Visualize knights browsing scrolls rather than reels, and merchants operating medieval "ad campaigns" in the marketplace. If the Middle Ages had digital marketing, it would have been an intriguing mix of genius and mayhem. Instead of Instagram influencers, you’d...

Twitter is no longer merely a real-time conversation platform — it's becoming a force to be reckoned with as a search engine. Individuals are using Twitter more and more to search for live feeds, specialized opinions, trending, and genuine experiences. Unlike other...

The University of Hyderabad (UoH) is now in the midst of a major controversy over a 400-acre land tract in Kancha Gachibowli, which is bordering its own campus. The Telangana government has announced plans to integrate the plot of land into an IT park, prompting...

In marketing, secret codes have proven to be a potent tool to foster loyalty and generate cult-like followings. These "codes" can be anything from special offers, limited-edition items, or even insider jargon that makes consumers feel part of an elite group. By...

In the digital era and era of social media and online marketing, the size of the audience is tantamount to success. How much of this audience, though, consists of real people? With the advent of the bot—automated profiles set up to simulate human...

Each brand hopes to be remembered, but the ultimate measure of success is when its name is used as a verb. Consider how we use "Google it" rather than "search online" or "Uber it" when we require a ride. This kind of linguistic evolution doesn't occur...

The 'illusion of choice' is a psychological effect in which individuals believe they are in control of a decision when, in fact, their choices are subtly manipulated. In online marketing, this phenomenon is important in maximizing click-through rates (CTR). When...

Fake reviews still have an impact on consumers, even if individuals think they're not genuine. This may seem counterintuitive, but psychology can shed some light on why. Social proof is one significant factor. People trust products or services that are popular....

Have you ever purchased something and then just left it untouched? You're not alone. Individuals frequently purchase things they never use, and psychology has a number of explanations for this bizarre behavior. The Illusion of Need Store owners are experts at...

Ever wondered why some of the greatest brands leave you waiting before you're allowed access to their wares? This isn't mere procrastination—it's a masterful marketing ploy that leverages psychology to create demand, exclusivity, and anticipation. Fundamentally,...