In the digital world today, brands that act like human beings are noticed. Social media is not merely a marketing platform anymore; it's a place for conversations, relationships, and being real. The brands that thrive here are the ones that are human-like....

Ever feel like brands can read your mind? The instant you look for a product on the internet, you begin noticing advertisements for related products everywhere. It is not a coincidence but the strength of behavioral targeting, a technique that enables companies to...

Classic loyalty programs usually fail to deliver engagement and sustained customer loyalty. Step in NFTs (Non-Fungible Tokens)—a revolution that may transform brand loyalty. NFTs provide one-of-a-kind, authentic digital items that can be utilized as unique rewards,...

Animation has become a versatile tool in online marketing, enabling brands to communicate with their audience in innovative and efficient manners. The most widespread application of animation is in the form of explainer videos, which simplify intricate concepts...

In the current digital era, having a YouTube channel is essential for all brands. With more than 2 billion monthly active users, YouTube provides a unique platform for brands to connect with a huge global audience. It's not only an entertainment platform but also a...

Picture waking up from a dream having just sipped a cool soda or driven a shiny new vehicle—only to find out it was a surreptitious ad. Sounds sci-fi? Think again. Scientists and advertisers are already testing subliminal marketing via dream incubation, a method...

Tesla has upended the automobile sector not only with its electric cars but also with its outside-the-box approach to marketing. While other traditional automakers drop billions on promotions, Tesla doesn't spend anything on paid advertisements. And still, it...

Influencer marketing is changing rapidly in the face of AI-generated avatars. They have come into being with the help of super-intelligent artificial intelligence and deep learning and do things with the existing influencers in ways we could hardly have imagined....

Reverse marketing involves covertly attracting an audience using negative publicity. Instead of fearing the backlash, they embrace it, even exploiting it to draw interest from consumers. Volkswagen's infamous "Lemon" campaign is a classic case where the brand...

A logo is not only a design, but a psychological tool. Studies in branding and consumer behavior suggest that a good logo can have an immediate impact on trust and credibility. How? How Trust Works and Logos Humans process visual information 60,000 times faster...