Deepinder Goyal, the head of Zomato, recently decided to take a creative plunge and dress up as a delivery executive for a day in the quest of finding what really ails his team.  Goyal, in turn, shot a video of his encounter that went viral for all the right...

What is more important in todays fast moving marketing environment is to remain agile and in tune with current trends as much as possible. Marketing is not just about coming up with campaigns it is about using the available opportunities with the consumer and...

Marketing, and Public Relations (PR), unlike other medium in filmmaking, act as the middlemen or intermediaries between a filmmaker and the audience. This means that no how splendid a film is, if the necessary promotion is not done, then it will be a film nobody...

Managing Pay-Per-Click and Google Ads campaigns for the highest return on investments involves good planning, right targeting and proven techniques of performance improvement. Here are some key tips to boost your campaign's effectiveness:   Budget Wisely : Set...

Marketing is all about colors, which have a major impact on people’s decisions and attitudes towards certain products or companies. It is now clear that colors can enhance brand identity recognition by as much as 80% and that makes colors very instrumental in the...

In today’s world, where people often link money with success, Ratan Tata stands out as someone who achieved more than financial success. He didn’t just build a successful business; he built a legacy of making India better. Some might wonder why he’s not on the list...

Coming in the era of widespread advertising, hidden advertising has become a new trend where brands can reach out to customers. Covert ads are far different from typical ads which people tend to immediately identify and tend to be invasive in most cases. It can be...

AI is the new powerful tool in marketing and advertising since it helps brands to be closer to the audiences. The episode that AI has delivered is probably the greatest in the area of data-driven personalization. AI can look at consumer data and offer...

Concerning the advertisement of a business, there are two ways it can adopt, which is the internal advertising and the mainstream advertising. The two methods of course have their strengths and weaknesses. The advantage of the agency of In-House Advertising is very...

Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V. The PAC...