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Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in...

Made in a factory, used in our hands and thrown straight in the dump after. That’s how the linear economy goes. The life of any product. Only one way, left to waste in the dump in the end. That brings us to the circular economy, where we can...

Have you played the kalki game? Games are something almost everyone lovessss!  Can you imagine the reach it has? See how the kalki game was built to engage the audience and keep the movie running in their mind as long as they play the game? Or...

Any relationship stands strong with genuinity, trust, respect and loyalty, agree? So the same goes for the relationship between a brand and its customers! Imagine how happy someone feels, when their efforts are recognized and appreciated. What if...

When it comes to social media metrics, knowing which data are important will help you fine-tune your digital approach. Assume you are meeting up with an old friend over tea. They start explaining to you about their social media efforts—tons of...

Music!! It’s therapy! It takes you into a whole different world.  It either takes you through memories or heals you from them, it can make you concentrate or it can get your mind off of things. Music is magic ain’t it? A beat, or a tune, or a...