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Due to high levels of market saturation in the modern world, creative advertising has become vital. Because consumers are daily exposed to a variety of advertisements, attracting their attention is by no means an easy task. Personalization is one...

The content filter of social media platforms is dynamic as it paves ways which determine how content is shared or to whom. These algorithms use user behavior, interactions, and relevance to pick out the content in a way that brands seek to locate...

In the present era,  where the visual element takes control of the content, cinematography also plays a major role in the course of marketing tactics. Entertaining and highly appealing videos help in grabbing audience’s attention, build desired...

Deepinder Goyal, the head of Zomato, recently decided to take a creative plunge and dress up as a delivery executive for a day in the quest of finding what really ails his team.  Goyal, in turn, shot a video of his encounter that went viral for all...

What is more important in todays fast moving marketing environment is to remain agile and in tune with current trends as much as possible. Marketing is not just about coming up with campaigns it is about using the available opportunities with the...

Marketing, and Public Relations (PR), unlike other medium in filmmaking, act as the middlemen or intermediaries between a filmmaker and the audience. This means that no how splendid a film is, if the necessary promotion is not done, then it will be...