Due to high levels of market saturation in the modern world, creative advertising has become vital. Because consumers are daily exposed to a variety of advertisements, attracting their attention is by no means an easy task.
Personalization is one of the most powerful strategies that have ever been used. The one thing that people respond well to as compared to generic ads is relevance that comes with ads that are customized on data and behavior. It reminds the customer that the brand is familiar with them.
The fourth important element is the use of visuals. A message delivered in the form of an amazing picture or a well designed video is much more effective and memorable than a simple text based advert. Viewers should be engaged with emotions, brands need to create desire, using humor or empathy or mystery to keep viewers engaged.
Other forms of content, such as polls and quizzes, and AR content also make the audience participate, which is better than mere viewership. These ads call for people to get involved, and they feel more like events than like your typical promotional campaign.
Last but not the least, it becomes important to be brave and be a maverick. It is important to note that those brands that step outside the standard campaign and develop something flashy and provocative will attract attention. It also means that creativity is not the question of how to be as unnoticeable as possible instead, it’s about being risky in order to be heard.