What Would Digital Marketing Look Like in the Middle Ages?

by Nikitha Goud | Apr 11, 2025 | blogs

Visualize knights browsing scrolls rather than reels, and merchants operating medieval “ad campaigns” in the marketplace. If the Middle Ages had digital marketing, it would have been an intriguing mix of genius and mayhem. Instead of Instagram influencers,...

How People Are Using Twitter as a Search Engine & Why It Matters

by Nikitha Goud | Apr 5, 2025 | blogs

Twitter is no longer merely a real-time conversation platform — it’s becoming a force to be reckoned with as a search engine. Individuals are using Twitter more and more to search for live feeds, specialized opinions, trending, and genuine experiences. Unlike...

HCU Land Dispute: Protests, Legal Battles, and the Fight for Conservation

by Nikitha Goud | Apr 4, 2025 | blogs

The University of Hyderabad (UoH) is now in the midst of a major controversy over a 400-acre land tract in Kancha Gachibowli, which is bordering its own campus. The Telangana government has announced plans to integrate the plot of land into an IT park, prompting...

How Secret Codes in Marketing Create Cult-Like Followings

by Nikitha Goud | Apr 1, 2025 | blogs

In marketing, secret codes have proven to be a potent tool to foster loyalty and generate cult-like followings. These “codes” can be anything from special offers, limited-edition items, or even insider jargon that makes consumers feel part of an elite...

The Truth About Bots: How Much of Your Audience Is Actually Fake?

by Nikitha Goud | Mar 28, 2025 | blogs

In the digital era and era of social media and online marketing, the size of the audience is tantamount to success. How much of this audience, though, consists of real people? With the advent of the bot—automated profiles set up to simulate human...