Due to high levels of market saturation in the modern world, creative advertising has become vital. Because consumers are daily exposed to a variety of advertisements, attracting their attention is by no means an easy task. Personalization is one of the most...

The content filter of social media platforms is dynamic as it paves ways which determine how content is shared or to whom. These algorithms use user behavior, interactions, and relevance to pick out the content in a way that brands seek to locate their content to...

In the present era,  where the visual element takes control of the content, cinematography also plays a major role in the course of marketing tactics. Entertaining and highly appealing videos help in grabbing audience’s attention, build desired emotions and deliver...

Deepinder Goyal, the head of Zomato, recently decided to take a creative plunge and dress up as a delivery executive for a day in the quest of finding what really ails his team.  Goyal, in turn, shot a video of his encounter that went viral for all the right...

What is more important in todays fast moving marketing environment is to remain agile and in tune with current trends as much as possible. Marketing is not just about coming up with campaigns it is about using the available opportunities with the consumer and...

Marketing, and Public Relations (PR), unlike other medium in filmmaking, act as the middlemen or intermediaries between a filmmaker and the audience. This means that no how splendid a film is, if the necessary promotion is not done, then it will be a film nobody...

Managing Pay-Per-Click and Google Ads campaigns for the highest return on investments involves good planning, right targeting and proven techniques of performance improvement. Here are some key tips to boost your campaign's effectiveness:   Budget Wisely : Set...

Marketing is all about colors, which have a major impact on people’s decisions and attitudes towards certain products or companies. It is now clear that colors can enhance brand identity recognition by as much as 80% and that makes colors very instrumental in the...

In today’s world, where people often link money with success, Ratan Tata stands out as someone who achieved more than financial success. He didn’t just build a successful business; he built a legacy of making India better. Some might wonder why he’s not on the list...

Coming in the era of widespread advertising, hidden advertising has become a new trend where brands can reach out to customers. Covert ads are far different from typical ads which people tend to immediately identify and tend to be invasive in most cases. It can be...