We’ve heard of DIY crafts and DIY art, but have you heard of DIY marketing? It’s a cost-effective way for small businesses to reach their target audience and promote their products or services. It means you take each marketing decision yourself, taking the whole...

Is Jalebi the sweetest 🤔 or is it Gulab Jamun? Nah! YOU are the sweetest! 😊 Shall we get you something spicy to balance it out? 😉 Does this remind you of something? Yess! Zomato and its famous pick up lines!  Zomato has its own way of grabbing attention from its...

Creativity in business is more than just a term. It's a potent catalyst for innovation, growth, and competitive advantage. Companies that value creativity frequently find themselves leading the way in their industries, defining trends rather than following them....

Telangana, formerly celebrated mainly for its stratospheric ascent as India's information technology powerhouse, is now dealing with a major problem: an increase in cybercrime. As Hyderabad cements its status as India's Silicon Valley, this digital success story...

You know, as much as we all like to say that instagram, twitter, and other platforms have taken over Facebook, it is still one of the largest platforms connecting people across the world. Maybe the fact is that instagram has occupied all the young and teen or...

Marketing and aiming at new customers and audience is something which every company goes for as usual. It’s important to expand your reach. But let me tell you about the other side. The lost customers. Those customers who potentially could have converted to your...

Helloo praaands! Did you just read that in the same tune that I think you did? Yeah, it’s like this trending phrase that we all must’ve heard somewhere or the other, and everyone knows how it sounds, and is pronounced, right? That’s how viral a simple dialogue can...

We're all concerned about the planet's future. But did you know that marketing can play a crucial role in creating a greener world? Sustainable marketing is about businesses making choices that benefit both people and the planet. It's not just about selling...