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Tesla has upended the automobile sector not only with its electric cars but also with its outside-the-box approach to marketing. While other traditional automakers drop billions on promotions, Tesla doesn't spend anything on paid advertisements....

Influencer marketing is changing rapidly in the face of AI-generated avatars. They have come into being with the help of super-intelligent artificial intelligence and deep learning and do things with the existing influencers in ways we could hardly...

Reverse marketing involves covertly attracting an audience using negative publicity. Instead of fearing the backlash, they embrace it, even exploiting it to draw interest from consumers. Volkswagen's infamous "Lemon" campaign is a classic case...

A logo is not only a design, but a psychological tool. Studies in branding and consumer behavior suggest that a good logo can have an immediate impact on trust and credibility. How? How Trust Works and Logos Humans process visual information 60,000...

So, in a world where brands strive to be perfect, it would almost sound paradoxical that the "ugly" ads most often outperform aesthetically pleasing ones. But there's a reason behind this unexpected success. This breaks the pattern: when people...

FOMO marketing is great in terms of selling and engaging with customers; however, overdone, it could scare people away. Therefore, the right thing to do is to make it urgent yet still feel persuasive instead of pushy. One good method of doing that...