Blog
HCU Land Dispute: Protests, Legal Battles, and the Fight for Conservation
The University of Hyderabad (UoH) is now in the midst of a major controversy over a 400-acre land tract in Kancha Gachibowli, which is bordering its own campus. The Telangana government has announced plans to integrate the plot of land into an IT...
How Secret Codes in Marketing Create Cult-Like Followings
In marketing, secret codes have proven to be a potent tool to foster loyalty and generate cult-like followings. These "codes" can be anything from special offers, limited-edition items, or even insider jargon that makes consumers feel part of an...
The Truth About Bots: How Much of Your Audience Is Actually Fake?
In the digital era and era of social media and online marketing, the size of the audience is tantamount to success. How much of this audience, though, consists of real people? With the advent of the bot—automated profiles set up to simulate human...
The Secret to Making Your Brand Name a Verb (Like ‘Google It’)
Each brand hopes to be remembered, but the ultimate measure of success is when its name is used as a verb. Consider how we use "Google it" rather than "search online" or "Uber it" when we require a ride. This kind of linguistic evolution doesn't...
How the ‘Illusion of Choice’ Affects Click-Through Rates
The 'illusion of choice' is a psychological effect in which individuals believe they are in control of a decision when, in fact, their choices are subtly manipulated. In online marketing, this phenomenon is important in maximizing click-through...
Why Fake Testimonials Work (Even When People Know They’re Fake)
Fake reviews still have an impact on consumers, even if individuals think they're not genuine. This may seem counterintuitive, but psychology can shed some light on why. Social proof is one significant factor. People trust products or services that...