Blog

Master the Platforms: PAC & SOC Strategy

Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V. The PAC...

User-Generated Content? What’s that?

How often did you try out the products recommended by YouTube influencers? I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget. They speak up with honest reviews! They...

Tide pods challenge: A case study

Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It...

Customer Retention Metrics

What’s the key ingredient for growing your B2B business without needing to acquire new customers? Customer retention. After all, the more revenue you generate from your existing customers, the less pressure you put on your customer acquisition...

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2 Ways to Increase Customer Retention

The following six ways to boost customer retention are applicable for virtually any type of business — feel free to experiment with some or all of these tactics to see what your customers respond best to. Adjust your pricing for returning...

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Benefits of Customer Retention

When you consider business growth, you may think that acquiring new customers is the key to success. Although obtaining new customers is great, setting out to acquire them in order to grow your business isn't always as cost-effective and beneficial...

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Defining Customer Churn

Customer Churn is talked about as one of the most important metrics for a growing business.   Customer churn is one of the most important metrics for a growing business to evaluate. While it's not the happiest measure, it's a number that can give...

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What Is Organic Growth

Deloitte calls organic growth the " lifeblood of organizations "   What is Organic Growth?  Organic growth is the growth a company achieves solely through internal efforts. That includes creating higher-converting marketing content, increasing...

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