Blog

Master the Platforms: PAC & SOC Strategy

Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V. The PAC...

User-Generated Content? What’s that?

How often did you try out the products recommended by YouTube influencers? I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget. They speak up with honest reviews! They...

Tide pods challenge: A case study

Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It...

Best Tips to Trigger Positive Word-of-Mouth Marketing

Create a buzz with proven strategies for generating positive word-of-mouth about your brand! Word-of-mouth marketing can be a powerful tool for any business, as it can lead to increased brand awareness, customer loyalty, and ultimately, more sales....

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Understanding Core Web Vitals

Don't get left behind in the race for web success – master core web vitals today!  Core Web Vitals is a set of user-centred metrics developed by Google to measure and improve the overall user experience of websites. These metrics include Loading...

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What You Need to Know About Contextual Marketing

Context is everything! Don't just sell, connect with your customers through contextual marketing. Utilizing data and consumer insights to provide content that is specific to the requirements of customers within a particular setting is known as...

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Advantages of Pay-Per-Click Marketing

Trying to expand your business?  Maybe, pay-per-click advertising is going to be perfect for you! Using pay-per-click (or PPC) advertising has several benefits, such as : Quick Results - PPC advertising may produce rapid traffic to your website, in...

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Can AI Revolutionize Digital Marketing?

AI can do miracles. But can it revolutionize marketing? It already has.  Here are some ways that AI can be used to enhance digital marketing efforts : Personalization : AI can analyze customer data and use it to create personalized marketing...

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Optimizing Content for Businesses

Creating content without optimizing it specifically for platforms is futile. How does content optimization help a business? Having content is not enough. It’s time to optimize it. But why is it important? Optimizing content can help a business in a...

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