Blog
In-House vs. Mainstream Advertising: Which Strategy Works Best for Your Business?
Concerning the advertisement of a business, there are two ways it can adopt, which is the internal advertising and the mainstream advertising. The two methods of course have their strengths and weaknesses. The advantage of the agency of In-House...
Master the Platforms: PAC & SOC Strategy
Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss...
User-Generated Content? What’s that?
How often did you try out the products recommended by YouTube influencers? I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget. They speak up with...
Tide pods challenge: A case study
Have you heard of this challenge that became a trend once upon a time? The tide pods challenge! Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in...
Circular Economy
Made in a factory, used in our hands and thrown straight in the dump after. That’s how the linear economy goes. The life of any product. Only one way, left to waste in the dump in the end. That brings us to the circular economy, where we can...
Video games in marketing
Have you played the kalki game? Games are something almost everyone lovessss! Can you imagine the reach it has? See how the kalki game was built to engage the audience and keep the movie running in their mind as long as they play the game? Or...