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Traditionally, marketing has always been about convincing customers to buy and, in some cases, even forcing them through bold claims and high-pressure tactics. However, the game has changed today, with conscious advertising- focusing on kindness,...

Catching attention in an internet world of shortened attention spans calls for well-written headlines. How do you go from being clever and catchy without going overboard? The line of demarcation between "clickbait" and "quick wins" answers this....

With digital marketing evolving into something new, there is the advent of the game-changer of digital doppelgängers. A digital doppelgänger is the virtual representation of a brand-a persona designed to resonate with an audience in a human-like...

In today's world of rapid speed, the game of staying in the game sometimes is keeping with the ever-changing waves of pop culture. Using viral memes, trending hashtags, and so forth can create dialogue, increase engagement, and firmly place your...

Brand love stories: those are today's competitive markets where building successful brands is the bottom line, yet one of the most effective ways to get this done is through creating brand love stories or simply narratives that turn casual...

It's a fast-paced digital landscape; grabbing a user's attention in the first five seconds is a must. As there are endless distractions just a swipe away, content needs to resonate immediately in order not to let users scroll past. The journey...