Blog
The Secret Sauce to Creating Evergreen Content
If you're tired of chasing trends that expire in a week, it’s time to talk about evergreen content. The kind of content that keeps pulling traffic, clicks, and leads long after it goes live. So, what’s the secret sauce? It’s all about creating...
The Role of Nostalgia in Digital Marketing
Let’s face it—nostalgia hits different. Whether it’s an old-school jingle, retro visuals, or throwback packaging, tapping into the past can seriously boost your digital marketing strategy. In a fast-paced, scroll-heavy world, nostalgia cuts...
How Micro-Interactions Boost Conversions?
Scroll. Tap. Like. Share. On social media, every tiny move matters—and that’s where micro-interactions come in. Micro-interactions are those small, satisfying moments that make people want to engage: the double-tap heart on Instagram, a poll on a...
The Rise of Voice Search in India: From Our Parents to Newborns
Our moms are fully embracing voice search. Whether it’s “halke bukhar ka gharelu nuskha” or “aaj ka mausam”, they simply speak into their phones—in Hindi—and get instant answers. No typing, no fuss. Language is no longer a barrier, and voice search...
A throwback: Trends heating up the social media
It's April already and do you also feel how fast the time is moving? But you all should agree that 2025 started with major insta trends. From nostalgic throwbacks to cutting-edge AI visuals, platforms like Instagram, YouTube Shorts, X were packed...
What Would Digital Marketing Look Like in the Middle Ages?
Visualize knights browsing scrolls rather than reels, and merchants operating medieval "ad campaigns" in the marketplace. If the Middle Ages had digital marketing, it would have been an intriguing mix of genius and mayhem. Instead of Instagram...