Blog

Ever wondered why certain products are designed to be frustrating? It's not poor design—it's strategy. Planned annoyance is a tactic companies use to affect user behavior, encourage engagement, or generate revenue. Consider subscription services...

Virtual Reality (VR) advertising heralded a new era of interactive marketing, but it has yet to catch on at the mainstream level. Though the technology holds promise, various reasons keep it from widespread adoption. One such impediment is the...

Nostalgia has emerged as a key driver in online marketing, reviving 90s brands with a new appeal. Consumers tend to relate past experiences with comfort and warmth, and thus are more open to brands that remind them of their childhood days. This...

Netflix, Spotify, and Amazon are the best in subscription marketing by emphasizing user experience, personalization, and sustained value delivery. Their success teaches brands some key lessons in developing a loyal customer base and maintaining...

AI avatars are transforming customer service with 24/7 support, real-time responses, and cost savings. But are they actually a blessing or do they have some underlying pitfalls? To the advantage, AI avatars avoid delayed response time, ensure...

Ever asked yourself why you tend to click Add to Cart but not Buy Now? The disparity isn't simply one of price or need it's psychological. When consumers use Add to Cart, they establish a sense of possession without the pressure of instant...