Blog

Everybody is a creator.    At first glance, it might not seem true.    An entrepreneur, for example, might not strike you as ‘creative’.    But the definition of creating is to bring something into existence. So an entrepreneur is...

What’s the key ingredient for growing your B2B business without needing to acquire new customers? Customer retention. After all, the more revenue you generate from your existing customers, the less pressure you put on your customer acquisition...

The following six ways to boost customer retention are applicable for virtually any type of business — feel free to experiment with some or all of these tactics to see what your customers respond best to. Adjust your pricing for returning...

When you consider business growth, you may think that acquiring new customers is the key to success. Although obtaining new customers is great, setting out to acquire them in order to grow your business isn't always as cost-effective and beneficial...

Customer Churn is talked about as one of the most important metrics for a growing business.   Customer churn is one of the most important metrics for a growing business to evaluate. While it's not the happiest measure, it's a number that can give...

Deloitte calls organic growth the " lifeblood of organizations "   What is Organic Growth?  Organic growth is the growth a company achieves solely through internal efforts. That includes creating higher-converting marketing content, increasing...