Blog

Master the Platforms: PAC & SOC Strategy

Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V. The PAC...

User-Generated Content? What’s that?

How often did you try out the products recommended by YouTube influencers? I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget. They speak up with honest reviews! They...

Tide pods challenge: A case study

Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It...

How to deliver yourself effectively?

What’s the first thing that comes to your mind when people ask you “tell me about yourself.”  💭? Well I would be blank for a minute, trying to recall like.. Who am I? What am I? What do I do?😶 Yeah.. that blank… but really, how are we supposed to...

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Marketing Ethics: A Foundation of Trust

What is trust to you? It’s all about believing in someone or something, right? How does one gain trust? The morals and values you live by are what make or break people’s trust in you!  The same goes for business and marketing! To gain customers for...

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Stuck on a blank page?

It’s really a bummer how we get stuck in a creative loop, isn’t it?  We begin with inspiration, when something we see, or a thought, or an experience sprouts out an idea in our head. Then we start working on it. Sometimes we start off but our mind...

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Gen Z and social media: A love-hate relationship?

“Social media is not just an online hub or website! It’s all about sharing experiences!” said someone out there.  When someone asks how big social media is… it’s practically unmeasurable, because though it’s as small as a phone screen, it expands...

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