Blog
The IKEA Effect: Why Customers Love Brands They ‘Build’ Themselves
Ever notice how assembling your furniture makes it so much more priceless? That's the IKEA Effect—a psychological phenomenon where people place higher value on things they've helped create. Named after the Swedish furniture giant, the effect goes...
Brand Collabs That Broke the Internet (And What Made Them Work)
Brand collaborations have become a powerful tool in today's digital age to capture attention, spark conversations, and drive sales. Some, however, transcend success and break the internet. Here are a few that did just that—and the secret sauce...
The ‘Dark Social’ Phenomenon: Marketing in Private DMs & Groups
Not everything that's shared online is publicized. In fact, most content is disseminated through so-called private channels: direct messages, WhatsApp groups, and closed communities. This silent world of digital engagement is called Dark Social-a...
Hustle Culture Marketing: Tapping Into the Entrepreneurial Spirit
Hustle culture today has gone far from being a buzzword, but rather becomes a lifestyle. For entrepreneurs, freelancers, and ambitious professionals alike, push limits to make success a personal mission. And when a brand taps into such relentless...
Can Marketing Be Kind? The Rise of Conscious Advertising
Traditionally, marketing has always been about convincing customers to buy and, in some cases, even forcing them through bold claims and high-pressure tactics. However, the game has changed today, with conscious advertising- focusing on kindness,...
Clickbait vs. Quick Wins: The Fine Line Between Catchy and Cringy
Catching attention in an internet world of shortened attention spans calls for well-written headlines. How do you go from being clever and catchy without going overboard? The line of demarcation between "clickbait" and "quick wins" answers this....