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Not everything that's shared online is publicized. In fact, most content is disseminated through so-called private channels: direct messages, WhatsApp groups, and closed communities. This silent world of digital engagement is called Dark Social-a...

Hustle culture today has gone far from being a buzzword, but rather becomes a lifestyle. For entrepreneurs, freelancers, and ambitious professionals alike, push limits to make success a personal mission. And when a brand taps into such relentless...

Traditionally, marketing has always been about convincing customers to buy and, in some cases, even forcing them through bold claims and high-pressure tactics. However, the game has changed today, with conscious advertising- focusing on kindness,...

Catching attention in an internet world of shortened attention spans calls for well-written headlines. How do you go from being clever and catchy without going overboard? The line of demarcation between "clickbait" and "quick wins" answers this....

With digital marketing evolving into something new, there is the advent of the game-changer of digital doppelgängers. A digital doppelgänger is the virtual representation of a brand-a persona designed to resonate with an audience in a human-like...

In today's world of rapid speed, the game of staying in the game sometimes is keeping with the ever-changing waves of pop culture. Using viral memes, trending hashtags, and so forth can create dialogue, increase engagement, and firmly place your...