Blog

Master the Platforms: PAC & SOC Strategy

Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V. The PAC...

User-Generated Content? What’s that?

How often did you try out the products recommended by YouTube influencers? I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget. They speak up with honest reviews! They...

Tide pods challenge: A case study

Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It...

Marketing: Beyond Sales

Most of us trip on the thought that marketing is all about getting our products sold. Is it really just about getting people to come and buy our products? Let’s get through the basic meaning of marketing first shall we?  Marketing is at every stage...

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Heard of capsule homes?

In a world where we are so worried about an immense increase of population and lack of resources and space, where every piece of land that’s found empty is being turned in for development of houses and buildings, and where the space we have in our...

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Navigating growth

Hi you! Yes you! Do you know what growth really is? Let’s figure it out shall we?  Let me tell you a short story. My friend just got a new job. She is pretty good at her work and she’s also well aware of the set of skills she hasn’t tapped. Luckily...

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Reframing your interview mindset!

Interview. Do you believe that everyone is nervous when it comes to an interview?  Well, maybe not everyone, and maybe you🫵 don’t have to be either. The whole reason we get anxious for an interview is because we see the interviewer as if he has the...

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Movies and their influence.

Have you ever considered how much influence movies have? They are not just a source of entertainment are they? Movies are made either from imagination or from experiences or inspiration or lessons learnt. Movies bring out awareness about a lot of...

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