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In the digital world today, brands that act like human beings are noticed. Social media is not merely a marketing platform anymore; it's a place for conversations, relationships, and being real. The brands that thrive here are the ones that are...

Ever feel like brands can read your mind? The instant you look for a product on the internet, you begin noticing advertisements for related products everywhere. It is not a coincidence but the strength of behavioral targeting, a technique that...

Classic loyalty programs usually fail to deliver engagement and sustained customer loyalty. Step in NFTs (Non-Fungible Tokens)—a revolution that may transform brand loyalty. NFTs provide one-of-a-kind, authentic digital items that can be utilized...

Animation has become a versatile tool in online marketing, enabling brands to communicate with their audience in innovative and efficient manners. The most widespread application of animation is in the form of explainer videos, which simplify...

In the current digital era, having a YouTube channel is essential for all brands. With more than 2 billion monthly active users, YouTube provides a unique platform for brands to connect with a huge global audience. It's not only an entertainment...

Picture waking up from a dream having just sipped a cool soda or driven a shiny new vehicle—only to find out it was a surreptitious ad. Sounds sci-fi? Think again. Scientists and advertisers are already testing subliminal marketing via dream...