Blog

What Would Digital Marketing Look Like in the Middle Ages?

Visualize knights browsing scrolls rather than reels, and merchants operating medieval "ad campaigns" in the marketplace. If the Middle Ages had digital marketing, it would have been an intriguing mix of genius and mayhem. Instead of Instagram influencers, you’d have...

How People Are Using Twitter as a Search Engine & Why It Matters

Twitter is no longer merely a real-time conversation platform — it's becoming a force to be reckoned with as a search engine. Individuals are using Twitter more and more to search for live feeds, specialized opinions, trending, and genuine experiences. Unlike other...

HCU Land Dispute: Protests, Legal Battles, and the Fight for Conservation

The University of Hyderabad (UoH) is now in the midst of a major controversy over a 400-acre land tract in Kancha Gachibowli, which is bordering its own campus. The Telangana government has announced plans to integrate the plot of land into an IT park, prompting...

What Sets Great Digital Marketing Agencies Apart?

In the competitive digital landscape, all marketing agencies are not alike. The best distinguish themselves with strategy, creativity, and results. They listen carefully to their clients' individual needs, crafting campaigns that fit their brand's...

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The Secret Sauce to Creating Evergreen Content

Evergreen content is the backbone of a winning digital marketing strategy. The power of evergreen content lies in its ability to transcend passing trends and provide continued value to audiences. Timeless relevance and usefulness mark its power. To...

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Ad Operations in Digital Marketing: A Quick Guide

Ad operations, commonly known as "ad ops," serve as the backbone of digital advertising. This encompasses managing, delivering, optimizing, and reporting on digital ad campaigns to maximize efficiency and return on investment (ROI). Here's a closer...

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5 Myths About Digital Marketing Agencies Debunked

Misconceptions regarding digital marketing agencies give a wrong notion of what they do and how they benefit the businesses. Let's debunk five common myths: 1. Digital Marketing is Only for Big Companies Most people assume that the agencies cater...

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How to Choose the Right CRM for Your Marketing Needs

Selecting the right Customer Relationship Management (CRM) system is critical for the success of your digital marketing efforts. A well-suited CRM can streamline your campaigns, improve customer retention, and boost sales. Here's how to choose the...

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