Blog

Master the Platforms: PAC & SOC Strategy

Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V. The PAC...

User-Generated Content? What’s that?

How often did you try out the products recommended by YouTube influencers? I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget. They speak up with honest reviews! They...

Tide pods challenge: A case study

Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It...

Creativity is Subjective, Not Objective

Have you ever given a thought to how we define creativity? You know, it's far more subjective than objective. There is no single standard for what constitutes creativity. It's similar to how we all have varied musical or food preferences. Think...

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The Metaverse

Hello there! From one universe to another! Imagine closing your eyes to see a whole new world, where you meet and talk to your friends who are miles away in reality… No, I'm not talking about dreams here. Have you heard of the Metaverse? It’s all...

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