Blog

Master the Platforms: PAC & SOC Strategy

Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V. The PAC...

User-Generated Content? What’s that?

How often did you try out the products recommended by YouTube influencers? I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget. They speak up with honest reviews! They...

Tide pods challenge: A case study

Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It...

Future of workplace

Aren’t we living in an era of everything online? Oh yeah we sure are, I mean look at how many sectors, may it be food, clothing, finance, everything, have caught up online.  Once upon a time, if we needed an auto, we used to search on the roads for...

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From Trash to Treasure: A Marketing Perspective

Let’s talk work. For a designer, or a content writer or a content strategist, anyone. Here’s a small question for you, how often did you have to trash a complete design or a complete copy, or a creative idea? Well I can say quite a lot! Because...

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Will AI really replace us, content writers?

As content writers, we've definitely addressed this question. With significant advances in AI, the environment of content creation is changing in new ways. But will AI truly replace humans? AI can create content rapidly and efficiently. It can...

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Transparency in marketing

“He got scammed today!" You might have heard this phrase multiple times recently. Scams in the digital world are becoming increasingly common, almost a regular part of life. Many brands today are often labeled as scammers for their false marketing...

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