Blog

Master the Platforms: PAC & SOC Strategy

Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V. The PAC...

User-Generated Content? What’s that?

How often did you try out the products recommended by YouTube influencers? I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget. They speak up with honest reviews! They...

Tide pods challenge: A case study

Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It...

The Power of Deadlines

Do you ever wonder why deadlines are so important? It's not just about finishing a task on time; it's about how deadlines shape our work habits and improve the quality of our output. Human nature thrives on structure and routine. When we have a set...

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Where Do Marketers Get Their Creativity From?

Ever wondered how marketing agencies conjure up a WHIRL WIND of content for every brand? Whirlwind is an apt description of the frequency of content marketing agencies usually produce. Let's get into it. First off, how do they crank out content...

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Cooking up a Content Strategy

Are you ready to whip up a killer content strategy? Grab your apron (virtual) and let’s get cooking! First, pick your main ingredients - know your audience and goals. Are you targeting tech buffs or fashionistas or who?? Next, spice it up with...

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AI will never replace marketers.

Imagine a robot in a sharp suit, sipping coffee, thinking about marketing trends. 😂 Can AI really replace us marketers? Sure, it can crunch numbers faster than you can say 'ROI,' but can it feel the pulse of a campaign? Can it sprinkle that touch...

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Why Everyone is Already a Brand

Have you ever wondered why you're drawn to certain products or services? It's not just about quality or affordability; it's about the brand. But, here's the intriguing part: did you know you're a brand too? In a world bustling with unique...

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What Makes Content Go BOOM!

Did you know, over 60% of internet users share content they find interesting? Yup, that's right, we're all content-sharing enthusiasts deep down! But what's the secret sauce that turns a regular post into an online sensation? Let's break it down!...

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