Blog

Master the Platforms: PAC & SOC Strategy

Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V. The PAC...

User-Generated Content? What’s that?

How often did you try out the products recommended by YouTube influencers? I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget. They speak up with honest reviews! They...

Tide pods challenge: A case study

Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It...

The Power of Words – Copywriting.

In a world bombarded with information, the average attention span is a mere eight seconds. That's less than that of a goldfish! So, how do you make your message stand out? Enter copywriting. In simple terms, copywriting is the art of crafting...

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Why Hyderabad Is the Hottest Spot Right Now

Hyderabad is stealing hearts and turning heads. With its blend of tradition and modernity, the city has become the ultimate destination for Indians and foreigners. What makes this city LIT? A Government that Sets the Standard The Hyderabad...

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Why Businesses Don’t Trust Marketing Agencies.

Every second counts. Yet, it's common for companies to hesitate when it comes to hiring a marketing agency. One reason? Trust. Entrusting your brand's reputation to an external party can be daunting. There's also the budget concern – "will it be...

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Are you just noise?

Let's talk about digital noise. In a world saturated with information, users often find themselves drowning in a sea of irrelevant content. The constant bombardment of data can be overwhelming, leading to decision paralysis and delayed actions....

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Design & Copywriting are BEST FRIENDS!

Alright, picture this: you're strolling down a bustling street, and you spot a storefront that catches your eye. What makes you stop in your tracks? It's the seamless dance between design and copywriting. Design is like the silent charmer at a...

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