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Marketing, and Public Relations (PR), unlike other medium in filmmaking, act as the middlemen or intermediaries between a filmmaker and the audience. This means that no how splendid a film is, if the necessary promotion is not done, then it will be...

Managing Pay-Per-Click and Google Ads campaigns for the highest return on investments involves good planning, right targeting and proven techniques of performance improvement. Here are some key tips to boost your campaign's effectiveness:  ...

Marketing is all about colors, which have a major impact on people’s decisions and attitudes towards certain products or companies. It is now clear that colors can enhance brand identity recognition by as much as 80% and that makes colors very...

In today’s world, where people often link money with success, Ratan Tata stands out as someone who achieved more than financial success. He didn’t just build a successful business; he built a legacy of making India better. Some might wonder why...

Coming in the era of widespread advertising, hidden advertising has become a new trend where brands can reach out to customers. Covert ads are far different from typical ads which people tend to immediately identify and tend to be invasive in most...

AI is the new powerful tool in marketing and advertising since it helps brands to be closer to the audiences. The episode that AI has delivered is probably the greatest in the area of data-driven personalization. AI can look at consumer data and...