Blog

AI Can Write Your Content—But Can It Feel Like You?

Ever felt that rush of inspiration? The kind where your fingers race across the keyboard because your brain’s on fire and your heart’s all in? Yeah—AI doesn’t feel that. It doesn’t get nervous before hitting “publish.” It doesn’t feel the vulnerability when you share...
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Beyond Keywords: SEO With Heart

Because people don’t just search—they feel. Classic SEO is about keywords, rankings, backlinks. But today’s users want more than just relevance—they want resonance. That’s where emotional SEO comes in. Instead of stuffing blogs with robotic phrases, we ask: What does...
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The Digital Detox Era: Smart Brand Moves

People are tired. Their feeds are full. Their minds? Even fuller. Endless scrolls, autoplay everything, and constant pop-ups have pushed audiences toward digital detoxes—and it’s not just a wellness trend anymore. It’s a culture shift. So where do brands like yours...
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Gratitude in marketing

Sep 28, 2024 |

Any relationship stands strong with genuinity, trust, respect and loyalty, agree? So the same goes for the relationship between a brand and its customers! Imagine how happy someone feels, when their efforts are recognized and appreciated. What if...

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Social Media Analytics: What Metrics Matter?

Sep 27, 2024 |

When it comes to social media metrics, knowing which data are important will help you fine-tune your digital approach. Assume you are meeting up with an old friend over tea. They start explaining to you about their social media efforts—tons of...

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Music and Marketing: A Powerful Combination

Sep 26, 2024 |

Music!! It’s therapy! It takes you into a whole different world.  It either takes you through memories or heals you from them, it can make you concentrate or it can get your mind off of things. Music is magic ain’t it? A beat, or a tune, or a...

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Cinema: Beyond Blockbusters

Sep 25, 2024 |

It's a whole new era of cinema, isn’t it? And it didn't start now, it began in the lockdown! Watching a movie in a theater holds a whole different vibe! But thanks to lockdown everyone is buried in phones. This pulled OTT into light!  The future of...

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Purpose-Driven Marketing

Sep 24, 2024 |

Anything you do for the greater good will always result in the best. Of course not immediately but definitely in its own time. When your business can align its brand marketing efforts, its core values and mission with social and environmental...

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Inclusive marketing

Sep 23, 2024 |

The world is full of diversity. People of different views, perspectives, flaws, disabilities, and specific preferences.  There may be so many categories of audiences, different niches. Different religions, income groups, genders and different...

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