Blog
Peer pressure and social cues influence on purchasing decisions
“Dad! Everyone in my class has a bicycle! Why don't you buy me one?” Heard of a similar dialogue before? Ever since generations, people are used to being influenced by those around them. It’s like when a group of people come up with an opinion,...
DIY marketing
We’ve heard of DIY crafts and DIY art, but have you heard of DIY marketing? It’s a cost-effective way for small businesses to reach their target audience and promote their products or services. It means you take each marketing decision yourself,...
A Recipe for Marketing Success: Zomato, Spotify, and Coca-Cola
Is Jalebi the sweetest 🤔 or is it Gulab Jamun? Nah! YOU are the sweetest! 😊 Shall we get you something spicy to balance it out? 😉 Does this remind you of something? Yess! Zomato and its famous pick up lines! Zomato has its own way of grabbing...
Creativity in business: Case studies and best practices.
Creativity in business is more than just a term. It's a potent catalyst for innovation, growth, and competitive advantage. Companies that value creativity frequently find themselves leading the way in their industries, defining trends rather than...
Hub of infotech, Telangana turns cybercrime hotspot.
Telangana, formerly celebrated mainly for its stratospheric ascent as India's information technology powerhouse, is now dealing with a major problem: an increase in cybercrime. As Hyderabad cements its status as India's Silicon Valley, this digital...
Is facebook outdated? What about facebook ads?
You know, as much as we all like to say that instagram, twitter, and other platforms have taken over Facebook, it is still one of the largest platforms connecting people across the world. Maybe the fact is that instagram has occupied all the young...