Is Jalebi the sweetest 🤔
or is it Gulab Jamun?
Nah! YOU are the sweetest! 😊
Shall we get you something spicy to balance it out? 😉
Does this remind you of something? Yess! Zomato and its famous pick up lines!Â
Zomato has its own way of grabbing attention from its customers! Agree?
Let’s talk about a few interesting brand marketing campaigns
Zomato’s Pick-Up Lines:
Their witty pick-up lines, often used in their notifications and advertisements and social media posts, have become a signature element of their brand identity. It’s a clever way to engage customers and create a memorable brand experience. That’s not all!
Their social media posts, tweets and notifications, being related to the latest news and happening events, engages their audience very well, encouraging them to share their posts, discuss or revisit them.
They’ve achieved a huge customer base, making their brand etch in everyone’s mind.
Spotify’s Personalized Playlists:
Spotify has revolutionized the music streaming industry with its personalized playlists. By analyzing users’ listening habits and preferences, Spotify curates unique playlists that cater to each individual’s taste. This personalized approach created a strong connection between Spotify and its users, keeping them coming back and making it a go-to platform for music lovers.
Coca-Cola’s Share a Coke Campaign:
Coca-Cola’s “Share a Coke” campaign was a global sensation that encouraged consumers to connect with friends and family over a shared Coke. It was an idea to replace the traditional logo with names and phrases, Coca-Cola created a sense of personalization and exclusivity. This campaign was highly successful in fostering brand loyalty and a small excitement, eager to see their names on coke bottles. This created positive associations with the brand.
Such interesting ideas of marketing, involving personalization and reaching each customer personally, making each of them feel included, has made each of the campaigns a great hit!
So keep in mind the elements of humor, relevance and relatability to the audience so that they can connect to your brand effectively. All the best!