Blog
The Power of ‘Forbidden’ Marketing: Why Telling People NOT to Buy Works
Ever observed how reverse psychology gets people desiring something more? That's the brilliance behind 'forbidden' marketing—advising customers NOT to purchase and observing their curiosity sky-rocket. Brands have perfected this by building...
The Role of Nostalgia in Digital Marketing: Why 90s Brands Are Thriving Again
Nostalgia has emerged as a key driver in online marketing, reviving 90s brands with a new appeal. Consumers tend to relate past experiences with comfort and warmth, and thus are more open to brands that remind them of their childhood days. This...
Why Some Products Are Designed to Be ‘Annoying’ on Purpose
Ever wondered why certain products are designed to be frustrating? It's not poor design—it's strategy. Planned annoyance is a tactic companies use to affect user behavior, encourage engagement, or generate revenue. Consider subscription services...
What Netflix, Spotify & Amazon Teach Us About Subscription Marketing
Netflix, Spotify, and Amazon are the best in subscription marketing by emphasizing user experience, personalization, and sustained value delivery. Their success teaches brands some key lessons in developing a loyal customer base and maintaining...
Why Virtual Reality (VR) Ads Are Still Struggling to Take Off
Virtual Reality (VR) advertising heralded a new era of interactive marketing, but it has yet to catch on at the mainstream level. Though the technology holds promise, various reasons keep it from widespread adoption. One such impediment is the...
The Rise of AI Avatars in Customer Service: Blessing or Curse?
AI avatars are transforming customer service with 24/7 support, real-time responses, and cost savings. But are they actually a blessing or do they have some underlying pitfalls? To the advantage, AI avatars avoid delayed response time, ensure...