Blog
Why Some Brand Taglines Last for Decades (And Others Die Fast)
A great tagline can stay in people's minds for decades and shape the identity of a brand, making it instantly recognizable. However, some taglines stay with the times, while others fade away very quickly. It all depends on simplicity, emotional...
Google Ads vs. Meta Ads: Which One Actually Works for Your Business?
When it comes to online ads, Google Ads and Meta Ads (formerly Facebook Ads) are two huge contenders. But which one suits your business? Google Ads is primarily for all search intent and high intent conversions. Google Ads targets users actively...
The IKEA Effect: Why Customers Love Brands They ‘Build’ Themselves
Ever notice how assembling your furniture makes it so much more priceless? That's the IKEA Effect—a psychological phenomenon where people place higher value on things they've helped create. Named after the Swedish furniture giant, the effect goes...
Brand Collabs That Broke the Internet (And What Made Them Work)
Brand collaborations have become a powerful tool in today's digital age to capture attention, spark conversations, and drive sales. Some, however, transcend success and break the internet. Here are a few that did just that—and the secret sauce...
The ‘Dark Social’ Phenomenon: Marketing in Private DMs & Groups
Not everything that's shared online is publicized. In fact, most content is disseminated through so-called private channels: direct messages, WhatsApp groups, and closed communities. This silent world of digital engagement is called Dark Social-a...
Hustle Culture Marketing: Tapping Into the Entrepreneurial Spirit
Hustle culture today has gone far from being a buzzword, but rather becomes a lifestyle. For entrepreneurs, freelancers, and ambitious professionals alike, push limits to make success a personal mission. And when a brand taps into such relentless...