Blog

AI Can Write Your Content—But Can It Feel Like You?

Ever felt that rush of inspiration? The kind where your fingers race across the keyboard because your brain’s on fire and your heart’s all in? Yeah—AI doesn’t feel that. It doesn’t get nervous before hitting “publish.” It doesn’t feel the vulnerability when you share...

Beyond Keywords: SEO With Heart

Because people don’t just search—they feel. Classic SEO is about keywords, rankings, backlinks. But today’s users want more than just relevance—they want resonance. That’s where emotional SEO comes in. Instead of stuffing blogs with robotic phrases, we ask: What does...

The Digital Detox Era: Smart Brand Moves

People are tired. Their feeds are full. Their minds? Even fuller. Endless scrolls, autoplay everything, and constant pop-ups have pushed audiences toward digital detoxes—and it’s not just a wellness trend anymore. It’s a culture shift. So where do brands like yours...

Pause, Reflect, Rise: PV Sindhu

PV Sindhu. An iconic and inspirational badminton player! Setting her goals and dreams up from the age of 8, and stepping up her game to reach each of her dreams. From the beginning of her career till today, she has played many national and...

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How to deliver yourself effectively?

What’s the first thing that comes to your mind when people ask you “tell me about yourself.”  💭? Well I would be blank for a minute, trying to recall like.. Who am I? What am I? What do I do?😶 Yeah.. that blank… but really, how are we supposed to...

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Marketing Ethics: A Foundation of Trust

What is trust to you? It’s all about believing in someone or something, right? How does one gain trust? The morals and values you live by are what make or break people’s trust in you!  The same goes for business and marketing! To gain customers for...

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Stuck on a blank page?

It’s really a bummer how we get stuck in a creative loop, isn’t it?  We begin with inspiration, when something we see, or a thought, or an experience sprouts out an idea in our head. Then we start working on it. Sometimes we start off but our mind...

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Gen Z and social media: A love-hate relationship?

“Social media is not just an online hub or website! It’s all about sharing experiences!” said someone out there.  When someone asks how big social media is… it’s practically unmeasurable, because though it’s as small as a phone screen, it expands...

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