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Fake reviews still have an impact on consumers, even if individuals think they're not genuine. This may seem counterintuitive, but psychology can shed some light on why. Social proof is one significant factor. People trust products or services that...

Have you ever purchased something and then just left it untouched? You're not alone. Individuals frequently purchase things they never use, and psychology has a number of explanations for this bizarre behavior. The Illusion of Need Store owners are...

Ever wondered why some of the greatest brands leave you waiting before you're allowed access to their wares? This isn't mere procrastination—it's a masterful marketing ploy that leverages psychology to create demand, exclusivity, and anticipation....

In a competition-led world, brands are turning the tables the wrong way around—building their own fake competitors. Why so? This phenomenon of "faux-rivalry marketing" enables brands to create buzz, boost engagement, and dictate the agenda. By...

As with humans, brands possess personalities that determine how customers see and engage with them. A brand's personality is not only about appearance—it's tone, values, and feelings it conveys. Its personality is vital in the creation of customer...

Certain brand names might appear to be typos, but these misspellings are actually deliberate marketing ploys. Lyft, Flickr, and Krispy Kreme don't mess with spellings for the heck of it—it's a marketing strategy that makes sense in an overcrowded...