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Reverse marketing involves covertly attracting an audience using negative publicity. Instead of fearing the backlash, they embrace it, even exploiting it to draw interest from consumers. Volkswagen's infamous "Lemon" campaign is a classic case...

A logo is not only a design, but a psychological tool. Studies in branding and consumer behavior suggest that a good logo can have an immediate impact on trust and credibility. How? How Trust Works and Logos Humans process visual information 60,000...

So, in a world where brands strive to be perfect, it would almost sound paradoxical that the "ugly" ads most often outperform aesthetically pleasing ones. But there's a reason behind this unexpected success. This breaks the pattern: when people...

FOMO marketing is great in terms of selling and engaging with customers; however, overdone, it could scare people away. Therefore, the right thing to do is to make it urgent yet still feel persuasive instead of pushy. One good method of doing that...

A great tagline can stay in people's minds for decades and shape the identity of a brand, making it instantly recognizable. However, some taglines stay with the times, while others fade away very quickly. It all depends on simplicity, emotional...

When it comes to online ads, Google Ads and Meta Ads (formerly Facebook Ads) are two huge contenders. But which one suits your business? Google Ads is primarily for all search intent and high intent conversions. Google Ads targets users actively...