Blog
Why Every Brand Needs a YouTube Channel (And How to Make It Work)
In the current digital era, having a YouTube channel is essential for all brands. With more than 2 billion monthly active users, YouTube provides a unique platform for brands to connect with a huge global audience. It's not only an entertainment...
Can We Advertise Inside Dreams? The Future of Subconscious Marketing
Picture waking up from a dream having just sipped a cool soda or driven a shiny new vehicle—only to find out it was a surreptitious ad. Sounds sci-fi? Think again. Scientists and advertisers are already testing subliminal marketing via dream...
How Tesla Sells Cars Without Spending on Ads (And Why It Works)
Tesla has upended the automobile sector not only with its electric cars but also with its outside-the-box approach to marketing. While other traditional automakers drop billions on promotions, Tesla doesn't spend anything on paid advertisements....
The End of Influencers? Why AI-Generated Avatars Are Taking Over
Influencer marketing is changing rapidly in the face of AI-generated avatars. They have come into being with the help of super-intelligent artificial intelligence and deep learning and do things with the existing influencers in ways we could hardly...
Reverse Marketing: When ‘Bad’ Publicity Turns into Sales
Reverse marketing involves covertly attracting an audience using negative publicity. Instead of fearing the backlash, they embrace it, even exploiting it to draw interest from consumers. Volkswagen's infamous "Lemon" campaign is a classic case...
Can a Logo Alone Make People Trust You? (Science Says Yes)
A logo is not only a design, but a psychological tool. Studies in branding and consumer behavior suggest that a good logo can have an immediate impact on trust and credibility. How? How Trust Works and Logos Humans process visual information 60,000...