Context is everything! Don’t just sell, connect with your customers through contextual marketing.
Utilizing data and consumer insights to provide content that is specific to the requirements of customers within a particular setting is known as contextual marketing. This might be in relation to the usage of a good or service, a place, a time of day, or other elements.
Applying a set of rules that are created especially for each circumstance is the goal of contextual marketing. You can use analytics to find out where individuals live and when they finish work, for instance, if you own a restaurant and want to target customers who are heading home from work at 8 o’clock at night. Then you invite them to supper on a Tuesday or Wednesday at 8 p.m. in your restaurant.
Contextual marketing also involves developing special offers for those consumers based on their actions and interests, in addition to customizing communications for certain customers.
Based on their interests, actions, and prior experiences, contextual advertising enables advertisers to access incredibly targeted audiences. In order to increase engagement and revenue, this enables marketers to target customers with relevant information they are likely to interact with.
You may target your clients based on certain hobbies or demographics, which opens up a world of possibilities for this marketing technique. Geosocial targeting allows you to contact individuals who are now within a certain range of where you are situated at that exact time. It may also be used to target people at specific times of the day or week.
To learn more digital marketing strategies to grow your business, get in touch with MNV Digital today!
