Content Writers & Copywriters!
Let’s talk about mental blocks.
Writers have mental blocks all the time. But writers know exactly how to deal with it .
So what causes a mental block?
It happens when you care too much about the outcome.
When you care about something too much, you tend to freeze up. However, when you have no concern about the outcome, it’s a lot easier to flow from task to task.
Here’s a way you can uncap your creativity :
Stop trying to find the right answer.
We’ve always been taught to find the RIGHT answer to questions.
As an engineer, it works. As a creative copywriter, not really.
As writers, our job is to reframe the problem to shine light on the multiple answers to a question. We have to embrace the ambiguity of the question and its answers.
Turn your mental block around, by NOT being logical. By NOT being practical. By NOT following the rules.
Be a destructive force.
Don’t allow the editor in the same room as your inner artist.
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