by Nikitha Goud | Mar 22, 2025 | blogs
The ‘illusion of choice’ is a psychological effect in which individuals believe they are in control of a decision when, in fact, their choices are subtly manipulated. In online marketing, this phenomenon is important in maximizing click-through rates...
by Nikitha Goud | Mar 21, 2025 | blogs
Fake reviews still have an impact on consumers, even if individuals think they’re not genuine. This may seem counterintuitive, but psychology can shed some light on why. Social proof is one significant factor. People trust products or services that are popular....
by Nikitha Goud | Mar 20, 2025 | blogs
Have you ever purchased something and then just left it untouched? You’re not alone. Individuals frequently purchase things they never use, and psychology has a number of explanations for this bizarre behavior. The Illusion of Need Store owners are experts at...
by Nikitha Goud | Mar 19, 2025 | blogs
Ever wondered why some of the greatest brands leave you waiting before you’re allowed access to their wares? This isn’t mere procrastination—it’s a masterful marketing ploy that leverages psychology to create demand, exclusivity, and anticipation....
by Nikitha Goud | Mar 18, 2025 | blogs
In a competition-led world, brands are turning the tables the wrong way around—building their own fake competitors. Why so? This phenomenon of “faux-rivalry marketing” enables brands to create buzz, boost engagement, and dictate the agenda. By creating a...
