Blog

Master the Platforms: PAC & SOC Strategy

Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V. The PAC...
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User-Generated Content? What’s that?

How often did you try out the products recommended by YouTube influencers? I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget. They speak up with honest reviews! They...
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Tide pods challenge: A case study

Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It...
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Understanding Email-Marketing

Jan 18, 2023 |

Emails have always been, and will continue to be an effective lead-generation gateway. Did you know, email can be an essential marketing tool? Email marketing is a cost-effective and efficient way to reach out to potential customers and maintain...

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The Impact of AI on Marketing

Jan 18, 2023 |

AI is taking over everything, but to what extent will it in marketing? The impact of AI-personalization on marketing   AI is the new future. But can it help in marketing? Artificial intelligence (AI) has had a significant impact on...

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