Blog
Bringing Back Lost Customers
Marketing and aiming at new customers and audience is something which every company goes for as usual. It’s important to expand your reach. But let me tell you about the other side. The lost customers. Those customers who potentially could have...
Instagram Reels: Tips for Viral Success
Helloo praaands! Did you just read that in the same tune that I think you did? Yeah, it’s like this trending phrase that we all must’ve heard somewhere or the other, and everyone knows how it sounds, and is pronounced, right? That’s how viral a...
Boeing 737 Max: A Social Media Crisis Case Study
Huff! Social media can either be a short escape or it can be a big black hole! Agree? There may be situations that set off a range of negative responses against a brand. It involves offensive posts or stories, or boycotts or even hate comments,...
Sustainable Marketing: Building a Brand with a Conscience.
We're all concerned about the planet's future. But did you know that marketing can play a crucial role in creating a greener world? Sustainable marketing is about businesses making choices that benefit both people and the planet. It's not just...
Experiential marketing: Experience the Brand
Tired of ads that feel like noise? It's time for a new approach. You see, the traditional way of marketing goes just one way. It just presents the brand and its product to the viewers but it normally has a very low convertibility rate! In other...
Storytelling in marketing
Who would ever like listening to a person just babbling on and on about some product they created? Have you noticed how new age ads come up with a whole story, and while the viewer is watching curiously about what’s going to happen next in the...