‘Begin with an end in mind’ (Thank you, Stephen Covey)
Let us explain.
We all have a friend who tells stories that seem to go nowhere.
They start off well. But then they go off on random tangents about how they went there and did that .. So annoying.
The audience wants things fast. Get to the point. Keep it simple. Crisp and Catchy.
These are the mantras of a copywriter.
Before you start writing, just ask these questions :
- What are your goals for this piece of content.
- What’s one thing your audience should take away.
Don’t write content that just wanders around, trying to be everything everywhere.
Stick to one point, and represent it fully.
Obviously, this one point might not change your audience’s life dramatically.
But at least you will make the experience of reading memorable for your audience. You will create an experience that they will value.
Do you need help creating content that will entice your audience to keep coming back for more? Join hands with our team at MNV and bring your brand the large audience it deserves.
Message us today to begin.