Copywriting is great.
What’s great about it is how simple it is, yet mega effective in conveying a message.
But not all days are great. Sometimes, you sit down to write and inspiration just doesn’t strike. What’s even worse is when you do write, & the copy just bombs. Nobody gets what you’re trying to say & your team head has a disappointed look on his face.
Maybe it was a facebook ad or an instagram creative.
If this has happened to you, you’re not alone.
Copywriting is an art, just like music, one that can take a long time to master.
There are 2 things you should blindly trust. 2 points that will clear the air for you, as a copywriter.
Oh there are at least 30 points a copywriter must remember, but these 2 points are the foundation.
These 2 tactics might sound super simple for you. So simple that you might turn your head the other way.
But listen. This is what copywriting is about.
So here we go.
Number 1 : Write Conversationally.
What makes a great piece of copywriting HOT, is when it focuses on the audience. The copy speaks WITH them, not at them. It’s subtle, but it makes all the difference.
Number 2 : Focus on Benefits.
Apple’s copywriting has always stood out. Even today, when they sell their latest phone, they solely focus on its benefits and how it can help people, rather than on its many features.
Nobody cares if the ipod has 1 GB space for mp3s. But they do care if you can put 1000 songs in your pocket. Same thing, said differently.
Copywriting is art and creating gripping copy is possible for anyone.
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