The incident occurred recently when a woman named Preeti Biswas from Hyderabad found fungus inside an Eclair that she had bought from 5th Avenue Bakers at Sainikpuri, a highly popular bakery in the region.
The owners of this well-loved bakery in town have been providing baked goods for over thirty years and the public is angry that a serious violation of food hygiene occurred.
Preeti took to social media platform X to share her distressing experience, expressing her disappointment and concern, “No food joint in #Hyderabad can be trusted anymore. This is a popular bakery (5th Avenue Bakers) in #Sainikpuri has been serving consumers for 30+ years. When I opened the Eclair, I found fungus in it. @cfs_telangana Let me know where I can file a complaint for this.”
Her post went viral in no time, having around three lakh views and inciting people to discuss the concerns of food hygiene, many people supported her and shared her feelings, asking for explanations from the bakery and other local counterparts.
Despite the overwhelming public response, Preeti pointed out the lack of action from the Commissioner of Food Safety Telangana (@cfs_telangana) and the Greater Hyderabad Municipal Corporation’s food safety wing (@AFCGHMC). She emphasised the need for a more effective platform for consumers to report food safety violations.
This incident is useful to highlight the necessity of proper consumer redressal measures in Hyderabad. Indeed, social media can act as a mega medium that brings out entities. Unfortunately, there is no denying that there must be a direct and effective way of handling such a critical matter. This incident in Hyderabad has become a wake-up call for competent food safety authorities to rise to the occasion to avoid such incidents happening again.
