What kind of content interests you? Food? Interesting facts? History? Give it a thought. Meanwhile, let’s get into the topic.
We are all humans, and a basic fact about us is that no one person is like the other. Each person has and works by their own thoughts, preferences and principles. So what kind of content a person finds interesting to read or watch also differs from person to person, depending on various factors such as age, their personality, their lifestyle, and their basic likes and dislikes.
Now of course we can’t go and study each and every person personally, but we can categorize people into certain groups based on the characteristics our target audiences should be having.
Someone great once said, “Our aim is to present the right content to the right people at the right time”. The first thing you need to do is ‘know who are the right people’ which means find who your target audience is. Within that target group, different people might like to hear the same matter in different ways.
Here’s a small example, say you need to write catchy content for a furniture brand. find your target audience. You can’t go telling a grandmother to come and buy a luxurious sofa, and it might not be so relevant to ask a kid to come buy a mirror.
Your target audience may be an age group of 20s to 50s. It could be people who are looking to get a new home, or refurbish their existing home. Your content should be in such a way that it may need to capture the attention of different people’s mindsets.
One person might be looking forward to furniture that makes his home look classy. Another might focus more on the comfort at affordable prices.
So how would you know? Try researching around in your circle. Ask a few different people of different ages, what kind of furniture would catch your interest, what kind of words in an ad would catch your attention? Based on the data you collect, you’ll know how to write content for different sets of people.
Remember, if you can’t capture all different groups of people with one piece of content, then create multiple pieces focusing on different audience segments! If you can find out what kind of topics interest different people, you can link your concept with that topic and draw in your audience.
Let me show you through the previous example. Say food catches everyone’s attention, right? So for the furniture ad, what if you say, “Chips and Chill on a comfy sofa! We’ve got the perfect couch for your next movie night.” Wouldn’t it be more catchy for people to read?
So follow this. Know your audience. Understand their interests, and personalize your content with engaging messages that the audience could relate to.
