Just imagine how people can live without technologies such as smartphones or social networks, never mind having no television!
That’s how marketing was in the past or perhaps not even marketing , it was just giving out information. Surprisingly, though you can hardly imagine that, once, people had to announce the existence of their business or post an announcement writing on the walls. Talk about limited reach!
Fast forward to the present period, and marketing is all about the DIGITAL BUZZ!!
People are surrounded by viral hashtags, eye-catching ads, and websites filled with the number of topics and discussions. But how did the public get here!!
Grab your seat and prepare for a swift journey through marketing history!
The first big change came with the invention of newspapers, magazines, and radio as these were the tools that they most widely used to spread their message. All at once, contingency approaches meant businesses could get a lot more people. What a sight – what about everyone who reads the morning paper noticing your ad? Then came television, the king of the living room, where the lengthy tunes and humorous and popular commercials were the means of capturing the audience’s attention.
But the best or perhaps the most significant marketing advancement occurred with the advent of the internet. Companies created websites, and email letters, and commenced directly interacting with customers. Social media left the communications doors open wide with two-way accessibility and the creation of brand communities.
Well then, what has made Digital Marketing significant?
Here’s the magic: It is the marketing communication that is directed at a specific audience, has a clear plan for the results, and is also participative.
The story of marketing is far from over. With new technologies like virtual reality and artificial intelligence on the horizon, the future promises even more exciting ways to connect with customers. So, stay tuned, because this digital marketing adventure is just getting started!
