AI is the new powerful tool in marketing and advertising since it helps brands to be closer to the audiences. The episode that AI has delivered is probably the greatest in the area of data-driven personalization. AI can look at consumer data and offer advertisements and personalized content applicable to the customer and thus, attract more interest.
In advertising, AI implements like chatbots and virtual attendants provide the clients with instant support, thus, customers’ satisfaction increases, and the number of returning customers does the same. Moreover, AI intricate analysis enables marketers to estimate how customers will behave, how, when, and where they will engage with ads, and so on, which facilitate efficient ad spending.
Programmatic advertising deals with automated buying and selling of ad spaces with the help of Artificial intelligence, it means it optimizes the ad placement. AI also helps marketers to develop content quicker, due to advanced copywriting and designing technologies powered by artificial intelligence.