Marketing, and Public Relations (PR), unlike other medium in filmmaking, act as the middlemen or intermediaries between a filmmaker and the audience. This means that no how splendid a film is, if the necessary promotion is not done, then it will be a film nobody knows about. Marketing makes sure the film gets to the target market; thus, people look forward to its premier. Marketers aim at creating public awareness, enthusiasm, commonly leading to ticket sale achievements through managing campaigns, trailers, social media, and collaborating.
Meanwhile, PR helps to build the perception about the film. Figures B and C define it as media and press relations, interviews, and media events including premieres and festivals. Critics can be sought out and persuaded to write positive reviews for a film and the influential ought to be persuaded to give their endorsement to a film.
In combination, marketing and PR form a narrative about the movie, and the film becomes not only entertainment it becomes an event. It also creates interest from the audience and situates the film well among others all for the sole purpose of boost ticket sales and long term sustainability.
Hence, the problem of marketing and PR becomes crucial in the modern world, where people easily share word of mouth.
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