Instagram Reels is an effective way to diversify the brands’ audience engagement strategy. As Reels videos are limited to one and a half minutes, the focus is on the creation of a large amount of concise, shareable content. Concentrate on content that is interesting, educational or of interest to your clients, targeting attention immediately.
Including trending sounds and proper hashtags helps the Reels be discovered by users not in your followers’ list because Instagram rewards such content. Providing glimpses into the interpersonal and/or organizational experiences of a brand can reign in the appeal of authenticity, as when presenting views of your working environment or manufacturing process.
Another good practise is adopting the usage of user-generated contents is another good practice. Follow the accounts of your brand audience and prompt them to make Reels for your brand and share them, which is a great way to build an authentic audience. Adding CTAs to your Reels, for example, ‘Go follow our Facebook page,’ or ‘Head on to our website,’ increases page traffic, page interaction among other correlations.
In this way, if you maintain a proper channel for creating worthy Reels and engaging with the audience, you are gaining the recognition and awareness of your brand on Instagram.