by Nikitha Goud | Apr 1, 2025 | blogs
In marketing, secret codes have proven to be a potent tool to foster loyalty and generate cult-like followings. These “codes” can be anything from special offers, limited-edition items, or even insider jargon that makes consumers feel part of an elite...
by Nikitha Goud | Mar 28, 2025 | blogs
In the digital era and era of social media and online marketing, the size of the audience is tantamount to success. How much of this audience, though, consists of real people? With the advent of the bot—automated profiles set up to simulate human...
by Nikitha Goud | Mar 24, 2025 | blogs
Each brand hopes to be remembered, but the ultimate measure of success is when its name is used as a verb. Consider how we use “Google it” rather than “search online” or “Uber it” when we require a ride. This kind of linguistic...
by Nikitha Goud | Mar 22, 2025 | blogs
The ‘illusion of choice’ is a psychological effect in which individuals believe they are in control of a decision when, in fact, their choices are subtly manipulated. In online marketing, this phenomenon is important in maximizing click-through rates...
by Nikitha Goud | Mar 21, 2025 | blogs
Fake reviews still have an impact on consumers, even if individuals think they’re not genuine. This may seem counterintuitive, but psychology can shed some light on why. Social proof is one significant factor. People trust products or services that are popular....
