by Nikitha Goud | Mar 24, 2025 | blogs
Each brand hopes to be remembered, but the ultimate measure of success is when its name is used as a verb. Consider how we use “Google it” rather than “search online” or “Uber it” when we require a ride. This kind of linguistic...
by Nikitha Goud | Mar 22, 2025 | blogs
The ‘illusion of choice’ is a psychological effect in which individuals believe they are in control of a decision when, in fact, their choices are subtly manipulated. In online marketing, this phenomenon is important in maximizing click-through rates...
by Nikitha Goud | Mar 21, 2025 | blogs
Fake reviews still have an impact on consumers, even if individuals think they’re not genuine. This may seem counterintuitive, but psychology can shed some light on why. Social proof is one significant factor. People trust products or services that are popular....
by Nikitha Goud | Mar 20, 2025 | blogs
Have you ever purchased something and then just left it untouched? You’re not alone. Individuals frequently purchase things they never use, and psychology has a number of explanations for this bizarre behavior. The Illusion of Need Store owners are experts at...
by Nikitha Goud | Mar 19, 2025 | blogs
Ever wondered why some of the greatest brands leave you waiting before you’re allowed access to their wares? This isn’t mere procrastination—it’s a masterful marketing ploy that leverages psychology to create demand, exclusivity, and anticipation....
