by Nikitha Goud | Mar 20, 2025 | blogs
Have you ever purchased something and then just left it untouched? You’re not alone. Individuals frequently purchase things they never use, and psychology has a number of explanations for this bizarre behavior. The Illusion of Need Store owners are experts at...
by Nikitha Goud | Mar 19, 2025 | blogs
Ever wondered why some of the greatest brands leave you waiting before you’re allowed access to their wares? This isn’t mere procrastination—it’s a masterful marketing ploy that leverages psychology to create demand, exclusivity, and anticipation....
by Nikitha Goud | Mar 18, 2025 | blogs
In a competition-led world, brands are turning the tables the wrong way around—building their own fake competitors. Why so? This phenomenon of “faux-rivalry marketing” enables brands to create buzz, boost engagement, and dictate the agenda. By creating a...
by Nikitha Goud | Mar 17, 2025 | blogs
As with humans, brands possess personalities that determine how customers see and engage with them. A brand’s personality is not only about appearance—it’s tone, values, and feelings it conveys. Its personality is vital in the creation of customer loyalty....
by Nikitha Goud | Mar 15, 2025 | blogs
Certain brand names might appear to be typos, but these misspellings are actually deliberate marketing ploys. Lyft, Flickr, and Krispy Kreme don’t mess with spellings for the heck of it—it’s a marketing strategy that makes sense in an overcrowded market....
