by Nikitha Goud | Feb 15, 2025 | blogs
Picture waking up from a dream having just sipped a cool soda or driven a shiny new vehicle—only to find out it was a surreptitious ad. Sounds sci-fi? Think again. Scientists and advertisers are already testing subliminal marketing via dream incubation, a method that...
by Nikitha Goud | Feb 14, 2025 | blogs
Tesla has upended the automobile sector not only with its electric cars but also with its outside-the-box approach to marketing. While other traditional automakers drop billions on promotions, Tesla doesn’t spend anything on paid advertisements. And still, it...
by Nikitha Goud | Feb 13, 2025 | blogs
Influencer marketing is changing rapidly in the face of AI-generated avatars. They have come into being with the help of super-intelligent artificial intelligence and deep learning and do things with the existing influencers in ways we could hardly have imagined....
by Nikitha Goud | Feb 12, 2025 | blogs
Reverse marketing involves covertly attracting an audience using negative publicity. Instead of fearing the backlash, they embrace it, even exploiting it to draw interest from consumers. Volkswagen’s infamous “Lemon” campaign is a classic case where...
by Nikitha Goud | Feb 11, 2025 | blogs
A logo is not only a design, but a psychological tool. Studies in branding and consumer behavior suggest that a good logo can have an immediate impact on trust and credibility. How? How Trust Works and Logos Humans process visual information 60,000 times faster than...
