by Nikitha Goud | Mar 18, 2025 | blogs
In a competition-led world, brands are turning the tables the wrong way around—building their own fake competitors. Why so? This phenomenon of “faux-rivalry marketing” enables brands to create buzz, boost engagement, and dictate the agenda. By creating a...
by Nikitha Goud | Mar 17, 2025 | blogs
As with humans, brands possess personalities that determine how customers see and engage with them. A brand’s personality is not only about appearance—it’s tone, values, and feelings it conveys. Its personality is vital in the creation of customer loyalty....
by Nikitha Goud | Mar 15, 2025 | blogs
Certain brand names might appear to be typos, but these misspellings are actually deliberate marketing ploys. Lyft, Flickr, and Krispy Kreme don’t mess with spellings for the heck of it—it’s a marketing strategy that makes sense in an overcrowded market....
by Nikitha Goud | Mar 13, 2025 | blogs
Ever observed how reverse psychology gets people desiring something more? That’s the brilliance behind ‘forbidden’ marketing—advising customers NOT to purchase and observing their curiosity sky-rocket. Brands have perfected this by building...
by Nikitha Goud | Mar 12, 2025 | blogs
Ever wondered why certain products are designed to be frustrating? It’s not poor design—it’s strategy. Planned annoyance is a tactic companies use to affect user behavior, encourage engagement, or generate revenue. Consider subscription services that make...
