by Nikitha Goud | Mar 13, 2025 | blogs
Ever observed how reverse psychology gets people desiring something more? That’s the brilliance behind ‘forbidden’ marketing—advising customers NOT to purchase and observing their curiosity sky-rocket. Brands have perfected this by building...
by Nikitha Goud | Mar 12, 2025 | blogs
Ever wondered why certain products are designed to be frustrating? It’s not poor design—it’s strategy. Planned annoyance is a tactic companies use to affect user behavior, encourage engagement, or generate revenue. Consider subscription services that make...
by Nikitha Goud | Mar 11, 2025 | blogs
Virtual Reality (VR) advertising heralded a new era of interactive marketing, but it has yet to catch on at the mainstream level. Though the technology holds promise, various reasons keep it from widespread adoption. One such impediment is the small audience. VR...
by Nikitha Goud | Mar 10, 2025 | blogs
Nostalgia has emerged as a key driver in online marketing, reviving 90s brands with a new appeal. Consumers tend to relate past experiences with comfort and warmth, and thus are more open to brands that remind them of their childhood days. This emotional appeal has...
by Nikitha Goud | Mar 4, 2025 | blogs
Netflix, Spotify, and Amazon are the best in subscription marketing by emphasizing user experience, personalization, and sustained value delivery. Their success teaches brands some key lessons in developing a loyal customer base and maintaining recurring revenue. One...
