Master the Platforms: PAC & SOC Strategy

Master the Platforms: PAC & SOC Strategy

Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content. So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V. The PAC...
User-Generated Content? What’s that?

User-Generated Content? What’s that?

How often did you try out the products recommended by YouTube influencers? I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget. They speak up with honest reviews! They...
Tide pods challenge: A case study

Tide pods challenge: A case study

Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!  Apparently, everyone made a challenge out of eating “Tide Detergent Pods”! The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It...
Circular Economy

Circular Economy

Made in a factory, used in our hands and thrown straight in the dump after. That’s how the linear economy goes. The life of any product. Only one way, left to waste in the dump in the end. That brings us to the circular economy, where we can minimize waste, and...