BLOGS
How Micro-Interactions Boost Conversions?
Scroll. Tap. Like. Share. On social media, every tiny move matters—and that’s where micro-interactions come in. Micro-interactions are those small, satisfying moments that make people want to engage: the double-tap heart on Instagram, a poll on a Story, or a...
The Rise of Voice Search in India: From Our Parents to Newborns
Our moms are fully embracing voice search. Whether it’s “halke bukhar ka gharelu nuskha” or “aaj ka mausam”, they simply speak into their phones—in Hindi—and get instant answers. No typing, no fuss. Language is no longer a barrier, and voice search is making the...
A throwback: Trends heating up the social media
It's April already and do you also feel how fast the time is moving? But you all should agree that 2025 started with major insta trends. From nostalgic throwbacks to cutting-edge AI visuals, platforms like Instagram, YouTube Shorts, X were packed with creative...
What Would Digital Marketing Look Like in the Middle Ages?
Visualize knights browsing scrolls rather than reels, and merchants operating medieval "ad campaigns" in the marketplace. If the Middle Ages had digital marketing, it would have been an intriguing mix of genius and mayhem. Instead of Instagram influencers, you’d...
How People Are Using Twitter as a Search Engine & Why It Matters
Twitter is no longer merely a real-time conversation platform — it's becoming a force to be reckoned with as a search engine. Individuals are using Twitter more and more to search for live feeds, specialized opinions, trending, and genuine experiences. Unlike other...
HCU Land Dispute: Protests, Legal Battles, and the Fight for Conservation
The University of Hyderabad (UoH) is now in the midst of a major controversy over a 400-acre land tract in Kancha Gachibowli, which is bordering its own campus. The Telangana government has announced plans to integrate the plot of land into an IT park, prompting...
How Secret Codes in Marketing Create Cult-Like Followings
In marketing, secret codes have proven to be a potent tool to foster loyalty and generate cult-like followings. These "codes" can be anything from special offers, limited-edition items, or even insider jargon that makes consumers feel part of an elite group. By...
The Truth About Bots: How Much of Your Audience Is Actually Fake?
In the digital era and era of social media and online marketing, the size of the audience is tantamount to success. How much of this audience, though, consists of real people? With the advent of the bot—automated profiles set up to simulate human...
The Secret to Making Your Brand Name a Verb (Like ‘Google It’)
Each brand hopes to be remembered, but the ultimate measure of success is when its name is used as a verb. Consider how we use "Google it" rather than "search online" or "Uber it" when we require a ride. This kind of linguistic evolution doesn't occur...
How the ‘Illusion of Choice’ Affects Click-Through Rates
The 'illusion of choice' is a psychological effect in which individuals believe they are in control of a decision when, in fact, their choices are subtly manipulated. In online marketing, this phenomenon is important in maximizing click-through rates (CTR). When...
