BLOGS

Ever wondered why some of the greatest brands leave you waiting before you're allowed access to their wares? This isn't mere procrastination—it's a masterful marketing ploy that leverages psychology to create demand, exclusivity, and anticipation. Fundamentally,...

In a competition-led world, brands are turning the tables the wrong way around—building their own fake competitors. Why so? This phenomenon of "faux-rivalry marketing" enables brands to create buzz, boost engagement, and dictate the agenda. By creating a made-up...

As with humans, brands possess personalities that determine how customers see and engage with them. A brand's personality is not only about appearance—it's tone, values, and feelings it conveys. Its personality is vital in the creation of customer loyalty. Why...

Certain brand names might appear to be typos, but these misspellings are actually deliberate marketing ploys. Lyft, Flickr, and Krispy Kreme don't mess with spellings for the heck of it—it's a marketing strategy that makes sense in an overcrowded market. One of the...

Ever observed how reverse psychology gets people desiring something more? That's the brilliance behind 'forbidden' marketing—advising customers NOT to purchase and observing their curiosity sky-rocket. Brands have perfected this by building exclusivity, intrigue,...

Ever wondered why certain products are designed to be frustrating? It's not poor design—it's strategy. Planned annoyance is a tactic companies use to affect user behavior, encourage engagement, or generate revenue. Consider subscription services that make it a pain...

Virtual Reality (VR) advertising heralded a new era of interactive marketing, but it has yet to catch on at the mainstream level. Though the technology holds promise, various reasons keep it from widespread adoption. One such impediment is the small audience. VR...

Nostalgia has emerged as a key driver in online marketing, reviving 90s brands with a new appeal. Consumers tend to relate past experiences with comfort and warmth, and thus are more open to brands that remind them of their childhood days. This emotional appeal has...

Netflix, Spotify, and Amazon are the best in subscription marketing by emphasizing user experience, personalization, and sustained value delivery. Their success teaches brands some key lessons in developing a loyal customer base and maintaining recurring revenue....

AI avatars are transforming customer service with 24/7 support, real-time responses, and cost savings. But are they actually a blessing or do they have some underlying pitfalls? To the advantage, AI avatars avoid delayed response time, ensure uniform service, and...