Catching attention in an internet world of shortened attention spans calls for well-written headlines. How do you go from being clever and catchy without going overboard? The line of demarcation between “clickbait” and “quick wins” answers this.
Clickbait often relies on exaggeration or misleading statements to lure readers. Headlines like “You’ll Never Believe What Happened Next!” might grab attention, but they often fail to deliver meaningful content. This approach not only frustrates readers but also erodes trust in your brand over time.
Quick wins are focused on delivering immediate value without overpromising. A headline such as “5 Tips to Boost Your Productivity Today” indicates what to expect from the article and gives actionable insights. It’s catchy, concise, and fulfills the reader’s curiosity without feeling deceptive.
Understand who you are talking to and make the content speak to that person. Of course, that snazzy headline will grab your attention and cause you to click on it at first. The quality of content will sustain readers.
When you sit to brainstorm your next headline, you want to ask: Does it deliver on its promise? Then, you can get a quick win. Otherwise, that is creeping over into the world of cringy clickbait.
Remember, trust is a currency in the content world—spend it wisely.
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