Well, imagine this — it’s 2 AM, you’re half-asleep, and ping, your phone lights up with these texts:
Zomato:
“You up? ‘Cause we got 50% off on biryani. Just saying.”
Netflix:
“One more episode won’t hurt. Sleep is overrated anyway.”
Apple:
“You deserve better. Like an upgrade. iPhone 17 is calling.”
Nykaa:
“We know you added that lipstick to your cart. Just buy it, queen 👑”
Swiggy Genie:
“Need someone to pick up your charger from your ex’s place? We got you.”
Duolingo:
“You missed Spanish class. Again 👀”
— Don’t make us get the owl involved.
Spotify:
“Mood swings? We made a playlist for that.”
Amazon:
“Your recommended items at 2AM: LED lights, adult coloring books, and 200 pack choco chip cookies.”
Brands today aren’t just companies — they’re characters. They know how you think, scroll, binge, and shop. They don’t just sell stuff. They text you like your best friend, ex, or that chaotic cousin who sends memes at odd hours.
And honestly?
That’s the magic of modern marketing — being human in a world full of bots.
So next time your phone buzzes in the middle of the night, don’t be surprised.
It might just be your favourite brand… shooting its shot.
#brands #marketing #chatbots #realtimemarketing