Tired of ads that feel like noise? It’s time for a new approach.
You see, the traditional way of marketing goes just one way. It just presents the brand and its product to the viewers but it normally has a very low convertibility rate!
In other words, Imagine in a conversation with your friend, would you like it if your friend is the only one talking in the conversation? Yeah, that’s what I mean by one way communication. That’s how traditional marketing goes as well.
Now imagine a world where brands don’t just tell you about their products, but let you live them.
You can make your brand and product memorable for your audience this way!
This brings to the concept of “Experiential marketing”. It’s all about letting your audience get a little experience of your product. Let me just remind you of a few examples we see everyday.
Think back to a time where you see nail polishes in a branded store, or perfumes. Each of them has a few testers right? You are allowed to test the nail polish to check if you like it. Same with perfume right?
Similarly, any clothing brand lets you trial the clothes you pick so that you buy only if you are satisfied with it’s look on you, along with its quality.
Another simple example: in a few stores, you find taste testers for sweets!
So you see, rather than just giving your audience something to see and forget, if you do something that can engage with more than one of their 5 senses, it’ll be more impactful on your audience.
In the end, your goal is to resonate with your audience, and make them feel like they want your product. With experiential marketing you can create a lasting impression and strengthen the emotional connection between the consumer and the brand. So try out new experiential approaches and let us know how it worked for you!
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